Email Marketing Demystified: Tips and Free Tools
READ TOO: Understanding Digital Marketing: A Beginner
If you’re a growing business looking to dive into email marketing, HubSpot offers a comprehensive solution with its free, conversion-focused email marketing tools. You can access HubSpot’s free CRM and the tools featured in this guide by clicking the link below.
Start with a Strong CRM: Your email marketing success begins with a reliable CRM, which serves as the single source of truth for your sales and marketing teams. It provides real-time access to customer data, including who has opted in or out, allowing you to target your emails effectively.
Setting Up Your Email Campaign: Let’s say we’re a B2B consulting firm focused on helping businesses achieve viral marketing success. Our email campaign’s primary goal is to encourage subscriptions to our podcast.
- Creating Your Email:
- Navigate to the marketing section in the left sidebar and select “Email.”
- Choose “Create Email” and then select “Regular Email.”
- Use goal-based templates or choose from a variety of designs in the Marketplace.
- Drag and drop elements in the editor to customize your email. For instance, click on an image to replace it or double-click text elements to edit content.
- Personalizing Your Email:
- Make sure to give your email a distinctive name, like “Podcast Subscription 61224,” for easy reference.
- Add a call-to-action button, such as “Subscribe Today,” linking it to the desired URL. You can also customize the button’s size and font.
Crafting Effective Subject Lines: A compelling subject line is crucial. Use HubSpot AI to generate an attention-grabbing subject line by selecting the generate option. Personalizing the subject line with the recipient’s name can increase open rates.
Scheduling and Sending: Decide when to send your email. You can either send it immediately or schedule it for a later date, considering the time zones of your contacts.
Automation and Segmentation:
- Set up automation to follow up with contacts who didn’t open your email or clicked on a link.
- Create active lists that dynamically update based on user interactions, making it easier to segment your audience for targeted campaigns.
Nurturing Leads: Utilize forms to capture leads on your website. Customize these forms to gather essential information, such as first name, last name, and email. After form submission, automate a welcome email to engage new subscribers immediately.
Analyzing Results: Post-campaign, review your email’s performance metrics, including open rates, click rates, and engagement statistics. HubSpot provides detailed reports that track these metrics, allowing you to refine your future campaigns.
Maintaining Email Health: Monitor your email health through HubSpot’s dashboard, which tracks metrics like opens, click-throughs, bounces, and unsubscribes. Regularly assessing this data will help you maintain a good email sending reputation.
Exploring Additional Features: One of HubSpot’s standout features is the shared inbox, which helps manage team communications efficiently. This tool allows multiple team members to respond to customer inquiries promptly, ensuring excellent customer service.
If you’re ready to enhance your email marketing efforts with professional, simple, and powerful campaigns, check out the link below to get started.
